Category Archives: makeup

Beauty Trends To Look Forward to in 2020

As with every other sector, the beauty industry sees its fair share of trends come and go. Some trends are fleeting and last no more than a year or so, while others are just the beginning of a larger movement. In 2020, consumers can expect to see a little bit of both.

Gemstone Eyes

Following the spring 2020 runways, one thing became apparent: The 90s are making a comeback. Eyeliner and rhinestones were all over the runways this past fall, with models rocking both on their lids and around their eyes. Though you should feel free (and confident) to be as expressive as you want, you can always tone down the runway look by using stick-on rhinestones to line your cat-eye, playing with glitter eyeshadow around the edges or placing discreet gems in the inner corners of your eyes. Continue reading Beauty Trends To Look Forward to in 2020

The Right Way to Store Your Skin Care, Makeup & Beauty Tools

You put a lot of time and money into your skin care and makeup. You want to make sure you store your products and your beauty tools the right way to protect your investment and your skin. But, what’s the right way?

Skin Care

Where you store your skin care products impacts their shelf life and potency of active ingredients. For optimal effectiveness, make sure you: Continue reading The Right Way to Store Your Skin Care, Makeup & Beauty Tools

The Fall Makeup Wishlist You Didn’t Know You Needed

Hale Cosmeceuticals formulates skincare products that help you achieve and maintain optimal skin health. We don’t create products you put on top to achieve dramatic effects…but we do know what dramatic effects are all the rage this fall and what you’ll need to create them.

As you’re getting ready to update your makeup collection for fall, add these items to your wish list: Continue reading The Fall Makeup Wishlist You Didn’t Know You Needed

Science of Skincare: Why Your Makeup’s SPF Isn’t Enough for Sun Protection

Sun protection is essential to skin health. Unfortunately, most people are probably not getting adequate sun protection on a daily basis, leaving their skin vulnerable to harmful UV radiation and all its ill effects—sags, lines, wrinkles, hyperpigmentation and, worst of all, increased risk for some types of skin cancer.

Applying makeup with SPF is a good start, but alone, it does not provide adequate protection against sun exposure.

Built-In SPF Is Usually Inadequate for Effective Sun Protection

Mineral makeups and other makeup products that contain SPF usually have a maximum sun protection factor of Continue reading Science of Skincare: Why Your Makeup’s SPF Isn’t Enough for Sun Protection

Spring Beauty Trends to Look Forward To

Temperatures are continuing to trend downward, but the beauty industry already has its sights on spring. If the makeup looks on the runway are any indicator of what’s going to be all the rage early in 2018, here’s what to look forward to:

Smudgy eyeliner

One of the most noticeable eye makeup trends is a continuation of what we saw for fall/winter—a lack of Continue reading Spring Beauty Trends to Look Forward To