Now that spring is here, many women are reassessing their fall and winter makeup looks. Spring is typically associated with lighter makeup, both in color and application. However, the following trends buck typical beauty standards for a more eclectic, memorable look than simple spring corals and pastels can offer. Continue reading Top Makeup Trends for Spring
Category Archives: makeup
Beauty Trends To Look Forward to in 2020
As with every other sector, the beauty industry sees its fair share of trends come and go. Some trends are fleeting and last no more than a year or so, while others are just the beginning of a larger movement. In 2020, consumers can expect to see a little bit of both.
Gemstone Eyes
Following the spring 2020 runways, one thing became apparent: The 90s are making a comeback. Eyeliner and rhinestones were all over the runways this past fall, with models rocking both on their lids and around their eyes. Though you should feel free (and confident) to be as expressive as you want, you can always tone down the runway look by using stick-on rhinestones to line your cat-eye, playing with glitter eyeshadow around the edges or placing discreet gems in the inner corners of your eyes. Continue reading Beauty Trends To Look Forward to in 2020
4 Hot Summer Beauty Trends
Summer is here with its hot, humid, blazingly bright days that end in long, soft evenings. This season is not the time to suit up in tight-fitting clothes and a lot of makeup. This summer’s beauty trends are all about capturing the easy-breezy, soft, relaxed feel of summer with a hint of glimmer to match the summer night sky. Continue reading 4 Hot Summer Beauty Trends
The Best Makeup Trends of 2019
2019 is in full swing, and so are this year’s beauty trends! From the runways to magazines to social media, you’ll see fresher faces, brighter colors and an emphasis on high-quality skincare!
Here are a few of Hale Cosmeceuticals’ favorite beauty trends for 2019: Continue reading The Best Makeup Trends of 2019
The Right Way to Store Your Skin Care, Makeup & Beauty Tools
You put a lot of time and money into your skin care and makeup. You want to make sure you store your products and your beauty tools the right way to protect your investment and your skin. But, what’s the right way?
Skin Care
Where you store your skin care products impacts their shelf life and potency of active ingredients. For optimal effectiveness, make sure you: Continue reading The Right Way to Store Your Skin Care, Makeup & Beauty Tools
The Fall Makeup Wishlist You Didn’t Know You Needed
Hale Cosmeceuticals formulates skincare products that help you achieve and maintain optimal skin health. We don’t create products you put on top to achieve dramatic effects…but we do know what dramatic effects are all the rage this fall and what you’ll need to create them.
As you’re getting ready to update your makeup collection for fall, add these items to your wish list: Continue reading The Fall Makeup Wishlist You Didn’t Know You Needed
Science of Skincare: Why Your Makeup’s SPF Isn’t Enough for Sun Protection
Sun protection is essential to skin health. Unfortunately, most people are probably not getting adequate sun protection on a daily basis, leaving their skin vulnerable to harmful UV radiation and all its ill effects—sags, lines, wrinkles, hyperpigmentation and, worst of all, increased risk for some types of skin cancer.
Applying makeup with SPF is a good start, but alone, it does not provide adequate protection against sun exposure.
Built-In SPF Is Usually Inadequate for Effective Sun Protection
Mineral makeups and other makeup products that contain SPF usually have a maximum sun protection factor of Continue reading Science of Skincare: Why Your Makeup’s SPF Isn’t Enough for Sun Protection
Top #Beauty Trends for Summer
Every day we inch closer to summer—and the pool- or beach-side fun we’ve been craving all winter long. Hale Cosmeceuticals has the dish on the beauty trends you need to follow to bring runway glam to your summer look for work or play.
Textured, Tousled Hair
For hair of any length, tousled locks are the favored summer look. Shorter styles can achieve a Continue reading Top #Beauty Trends for Summer
Spring Beauty Trends to Look Forward To
Temperatures are continuing to trend downward, but the beauty industry already has its sights on spring. If the makeup looks on the runway are any indicator of what’s going to be all the rage early in 2018, here’s what to look forward to:
Smudgy eyeliner
One of the most noticeable eye makeup trends is a continuation of what we saw for fall/winter—a lack of Continue reading Spring Beauty Trends to Look Forward To
The Hottest Fall Beauty Trends
The change of seasons brings a change in hair and makeup looks. And this season’s change is all about YOU—using bold colors to express your true self.
Eye Makeup Trends
On the runways this fall models showcased a number of ways to play with color to draw attention to your eyes, including: Continue reading The Hottest Fall Beauty Trends
